When you're starting out in email marketing, typically you'll have a list of potential subscribers.  According to the compliance levels being set forth by the ISP's and the Email Reputation houses, we need to be sure we opt-in subscribers.  For lists, opt-in with verification is the acceptable form of subscription.

To do this, we import the lists and explain to subscribers explicitly what they will be receiving while asking for their consent via a link click.  It's that simple but it's an important part of improving ROI, demonstrating brand integrity, and assuring high email delivery rates to the Inbox.

Consent is one of the most important ingredients of a successful email campaign.  In addition, the various bodies and institutions who are implementing privacy legislation as well as email compliance policy want us to acquire open and explicit consent.

Spam email accounts for nearly 80% of email these days.  So, it's no surprise that the ISP's are finding more and more ways of filtering spam.  Email Reputation is now the way to improve your email deliverability as well as the way to significantly reduce spam.  So, what is it?