Of the etiquette standards out in the email world, CAN-SPAM compliance is one of the better understood standards.  CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act.  It was made official and passed overwhelmingly in the U.S. congress 5 years ago and thus, creating the first federal law regulating spam.

This benchmark will impact any email sent to a good portion of our mailing lists because many of our consumer recipients use Yahoo! mail, Gmail, Hotmail, Live and more which all check for CAN-SPAM compliance.  Included in this group are many of the local ISP's who may have hired some of these companies to provide the emails we use today.  So, this standard is a good way to ensure delivery of our email.

Using inTouch Broadcast makes it easy to comply and makes email broadcasting safe.  Take a look at the checklist in this article.  Once implemented, inTouch Broadcast will continue to run these in similiar campaigns without further intervention.

No matter how experienced we are at creating email marketing content, without vigilence to what we're doing, these are some common mistakes experienced by both novice as well as expert email marketers alike.

Check it out and select a couple of areas to work on in your next email campaign.