When you're starting out in email marketing, typically you'll have a list of potential subscribers.  According to the compliance levels being set forth by the ISP's and the Email Reputation houses, we need to be sure we opt-in subscribers.  For lists, opt-in with verification is the acceptable form of subscription.

To do this, we import the lists and explain to subscribers explicitly what they will be receiving while asking for their consent via a link click.  It's that simple but it's an important part of improving ROI, demonstrating brand integrity, and assuring high email delivery rates to the Inbox.

Consent is one of the most important ingredients of a successful email campaign.  In addition, the various bodies and institutions who are implementing privacy legislation as well as email compliance policy want us to acquire open and explicit consent.

When you want to be sure that valued email arrives safely & consistently in your Inbox, you'll want to add the sender's email address to your SAFE SENDERS' list.  Here are the instructions to add people to your SAFE SENDERS' list for the various email software out there.

Also, in many cases, when these email addresses are on your SAFE SENDERS' list, the images will also display automatically.

Spam email accounts for nearly 80% of email these days.  So, it's no surprise that the ISP's are finding more and more ways of filtering spam.  Email Reputation is now the way to improve your email deliverability as well as the way to significantly reduce spam.  So, what is it?

This the first on a series of articles about the email landscape so that we can all understand how we get ourselves identified as legitimate email.

Of the etiquette standards out in the email world, CAN-SPAM compliance is one of the better understood standards.  CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act.  It was made official and passed overwhelmingly in the U.S. congress 5 years ago and thus, creating the first federal law regulating spam.

This benchmark will impact any email sent to a good portion of our mailing lists because many of our consumer recipients use Yahoo! mail, Gmail, Hotmail, Live and more which all check for CAN-SPAM compliance.  Included in this group are many of the local ISP's who may have hired some of these companies to provide the emails we use today.  So, this standard is a good way to ensure delivery of our email.

Using inTouch Broadcast makes it easy to comply and makes email broadcasting safe.  Take a look at the checklist in this article.  Once implemented, inTouch Broadcast will continue to run these in similiar campaigns without further intervention.

No matter how experienced we are at creating email marketing content, without vigilence to what we're doing, these are some common mistakes experienced by both novice as well as expert email marketers alike.

Check it out and select a couple of areas to work on in your next email campaign.