inTouch Broadcast
inTouch Broadcast is email marketing for business owners to stay in touch, build connections, give back, run campaigns and measure results for improved communications and valuable feedback on ways to improve your service or product in whatever type of business you run.While we do this and help people make their mark in the world, we hope that we can help some people make a home in this world. So, we are contributing 10% of our hosted inTouch Broadcast email marketing service fees to Habitat for Humanity Toronto.
We hope you'll choose us to help shape the landscape of your business and of our community.
Articles by this Author
Opt-In with Verification
- By inTouch Broadcast
- Published 08/24/2009
- Email Deliverability
- Unrated
When you're starting out in email marketing, typically you'll have a list of potential subscribers. According to the compliance levels being set forth by the ISP's and the Email Reputation houses, we need to be sure we opt-in subscribers. For lists, opt-in with verification is the acceptable form of subscription.To do this, we import the lists and explain to subscribers explicitly what they will be receiving while asking for their consent via a link click. It's that simple but it's an important part of improving ROI, demonstrating brand integrity, and assuring high email delivery rates to the Inbox.
Consent is one of the most important ingredients of a successful email campaign. In addition, the various bodies and institutions who are implementing privacy legislation as well as email compliance policy want us to acquire open and explicit consent.
Adding an Email Address to your Safe Senders' List
- By inTouch Broadcast
- Published 04/22/2009
- Email Marketing Articles
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Rating:




When you want to be sure that valued email arrives safely & consistently in your Inbox, you'll want to add the sender's email address to your SAFE SENDERS' list. Here are the instructions to add people to your SAFE SENDERS' list for the various email software out there. Also, in many cases, when these email addresses are on your SAFE SENDERS' list, the images will also display automatically.
What is Email Reputation?
- By inTouch Broadcast
- Published 04/9/2009
- Email Deliverability
- Unrated
Spam email accounts for nearly 80% of email these days. So, it's no surprise that the ISP's are finding more and more ways of filtering spam. Email Reputation is now the way to improve your email deliverability as well as the way to significantly reduce spam. So, what is it?The Email Landscape: Legitimate vs Spam Email
- By inTouch Broadcast
- Published 02/13/2009
- Email Marketing Articles
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Rating:




This the first on a series of articles about the email landscape so that we can all understand how we get ourselves identified as legitimate email.
What is permission-based email marketing vs spam?
- By inTouch Broadcast
- Published 12/12/2008
- Email Marketing Articles
- Unrated
Of the etiquette standards out in the email world, CAN-SPAM compliance is one of the better understood standards. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. It was made official and passed overwhelmingly in the U.S. congress 5 years ago and thus, creating the first federal law regulating spam.This benchmark will impact any email sent to a good portion of our mailing lists because many of our consumer recipients use Yahoo! mail, Gmail, Hotmail, Live and more which all check for CAN-SPAM compliance. Included in this group are many of the local ISP's who may have hired some of these companies to provide the emails we use today. So, this standard is a good way to ensure delivery of our email.
Using inTouch Broadcast makes it easy to comply and makes email broadcasting safe. Take a look at the checklist in this article. Once implemented, inTouch Broadcast will continue to run these in similiar campaigns without further intervention.
7 Common Mistakes of Email Marketing
- By inTouch Broadcast
- Published 12/5/2008
- Email Marketing Articles
- Unrated
No matter how experienced we are at creating email marketing content, without vigilence to what we're doing, these are some common mistakes experienced by both novice as well as expert email marketers alike.Check it out and select a couple of areas to work on in your next email campaign.

