The Email Landscape: Legitimate vs Spam Email
inTouch Broadcast is email marketing for business owners to stay in touch, build connections, give back, run campaigns and measure results for improved communications and valuable feedback on ways to improve your service or product in whatever type of business you run.
While we do this and help people make their mark in the world, we hope that we can help some people make a home in this world. So, we are contributing 10% of our hosted inTouch Broadcast email marketing service fees to Habitat for Humanity Toronto.
We hope you'll choose us to help shape the landscape of your business and of our community.
How does ever increasing spam affect us?
The amount of spam being sent has been a growing and ever increasing problem. As broadcast emailers, we want to be identified as legitimate and not one of the spammers out there.
So, let's just look at the ever increasing difficulty the ISP's are facing at making this distinction as millions of emails come through their servers. It's no wonder that our innocent emails to colleagues, customers, friends and family can sometimes go to the Junk box. Now, that you're a broadcast emailer, your message Getting to the Inbox is even more important.
According to a research conducted by Microsoft and published by the Radicati Group, the percentage of spam vs. legitimate email has been on the rise. Spam is expected to represent 77% of emails sent worldwide by 2009, amounting to almost 250 billion unsolicited emails delivered every day.
Figure 1. Legitimate Email Traffic vs. Total Spam Traffic, 2005-2009
Spam has been such an impact on email so methods of preventing it have been given an increasing importance. So, what we can do is assure there host control solutions, email service provider frameworks, Antispam applications and of course, user education.
As part of the inTouch Broadcast services, we find that user education and full check up program is a great way to assure your Email Reputation is being served. Our holistic Email Reputation Score Card Service is to make sure it's your email reputation that is being served and not that only inTouch Broadcast can maintain an impeccable Email Reputation score.
Unlike what some people think, the Email Reputation score of their email service provider does not rub off on them. It's just a starting point to assure your email reputation is not being affected. But, using these our score card system, you can figure out how you're doing. There are still many, many ways in which you can reduce your email reputation without knowing it.
But, if you understand and use proper opt-in techniques, spamword reduction tools, unsubscribe tools, bounce email management and supression lists, you'll be able to ensure that your email reputation remains in tact.
Don't take your Email Reputation score for granted. Contact us and find out what we can do to help you achieve great email reputation.