inTouch Broadcast - email marketing delivery services - Articles

Opt-In with Verification

no@spam.com (inTouch Broadcast) — Mon, 24 Aug 2009 15:00:00 EDT

When you're starting out in email marketing, typically you'll have a list of potential subscribers. According to the compliance levels being set forth by the ISP's and the Email Reputation houses, we need to be sure we opt-in subscribers. For lists, opt-in with verification is the acceptable form of subscription.

To do this, we import the lists and explain to subscribers explicitly what they will be receiving while asking for their consent via a link click. It's that simple but it's an important part of improving ROI, demonstrating brand integrity, and assuring high email delivery rates to the Inbox.

Consent is one of the most important ingredients of a successful email campaign. In addition, the various bodies and institutions who are implementing privacy legislation as well as email compliance policy want us to acquire open and explicit consent.

Request for Vehicle Quotation

no@spam.com (Lisa Tsicolas, Independent Vehicle Services) — Wed, 20 May 2009 15:00:00 EDT

Complete the form on this page for a vehicle quotation request.

Adding an Email Address to your Safe Senders' List

no@spam.com (inTouch Broadcast) — Wed, 22 Apr 2009 09:00:00 EDT

When you want to be sure that valued email arrives safely & consistently in your Inbox, you'll want to add the sender's email address to your SAFE SENDERS' list. Here are the instructions to add people to your SAFE SENDERS' list for the various email software out there.

Also, in many cases, when these email addresses are on your SAFE SENDERS' list, the images will also display automatically.

What is Email Reputation?

no@spam.com (inTouch Broadcast) — Thu, 09 Apr 2009 13:00:00 EDT

Spam email accounts for nearly 80% of email these days. So, it's no surprise that the ISP's are finding more and more ways of filtering spam. Email Reputation is now the way to improve your email deliverability as well as the way to significantly reduce spam. So, what is it?

The Car Guy, eNewsletter

no@spam.com (Andrew Taylor, The Car Guy) — Thu, 26 Mar 2009 12:30:00 EDT

I love to talk cars so I like talking about what's happening in the car market as well as the car trials that are happening on the road these days. I'll keep you posted.

The Email Landscape: Legitimate vs Spam Email

no@spam.com (inTouch Broadcast) — Fri, 13 Feb 2009 10:30:00 EST

This the first on a series of articles about the email landscape so that we can all understand how we get ourselves identified as legitimate email.

What is permission-based email marketing vs spam?

no@spam.com (inTouch Broadcast) — Fri, 12 Dec 2008 13:00:00 EST

Of the etiquette standards out in the email world, CAN-SPAM compliance is one of the better understood standards. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. It was made official and passed overwhelmingly in the U.S. congress 5 years ago and thus, creating the first federal law regulating spam.

This benchmark will impact any email sent to a good portion of our mailing lists because many of our consumer recipients use Yahoo! mail, Gmail, Hotmail, Live and more which all check for CAN-SPAM compliance. Included in this group are many of the local ISP's who may have hired some of these companies to provide the emails we use today. So, this standard is a good way to ensure delivery of our email.

Using inTouch Broadcast makes it easy to comply and makes email broadcasting safe. Take a look at the checklist in this article. Once implemented, inTouch Broadcast will continue to run these in similiar campaigns without further intervention.

7 Common Mistakes of Email Marketing

no@spam.com (inTouch Broadcast) — Fri, 05 Dec 2008 08:00:00 EST

No matter how experienced we are at creating email marketing content, without vigilence to what we're doing, these are some common mistakes experienced by both novice as well as expert email marketers alike.

Check it out and select a couple of areas to work on in your next email campaign.

AUTHORS

no@spam.com (System Administrator) — Thu, 14 Aug 2008 16:30:00 EDT

These are some of the folks who use inTouch Broadcast email marketing to stay in touch, build connections, give back, run campaigns and measure results of their communications to learn how they can improve their service to others. Visit some of them and find out how interesting their businesses have become.