GETTING TO THE INBOX
INTOUCH WITH EMAIL FOR RAPPORT & SO MUCH MORE
inTouch Broadcast makes email marketing easy to do. We focus on setting up each person's account so that they can maximize their email delivery. Because email delivery is dependent much more on each individual's email reputation, we assure you start off on the right foot with an Email Reputation Check Up. Email reputation is like a credit rating, you have to do things to establish one, it takes time to build and it can be destroyed in an instant.
Our preparation kit includes these key components to assure the integrity of your email delivery and email reputation:
- Email Reputation Check Up & Set Up
- Asking for Permission
- Branded & Compliant Email Template
- Ongoing Compliance Processes
With a feature rich set of tools, you'll love the results. Stay on top of ways to improve your campaigns both from a deliverability as well as messaging point of view. Some of the topics we find would be important to people include:
Featured Articles
Opt-In with Verification
- By inTouch Broadcast
- Published 08/24/2009
- Email Deliverability
- Unrated
When you're starting out in email marketing, typically you'll have a list of potential subscribers. According to the compliance levels being set forth by the ISP's and the Email Reputation houses, we need to be sure we opt-in subscribers. For lists, opt-in with verification is the acceptable form of subscription.To do this, we import the lists and explain to subscribers explicitly what they will be receiving while asking for their consent via a link click. It's that simple but it's an important part of improving ROI, demonstrating brand integrity, and assuring high email delivery rates to the Inbox.
Consent is one of the most important ingredients of a successful email campaign. In addition, the various bodies and institutions who are implementing privacy legislation as well as email compliance policy want us to acquire open and explicit consent.
What is Email Reputation?
- By inTouch Broadcast
- Published 04/9/2009
- Email Deliverability
- Unrated
Spam email accounts for nearly 80% of email these days. So, it's no surprise that the ISP's are finding more and more ways of filtering spam. Email Reputation is now the way to improve your email deliverability as well as the way to significantly reduce spam. So, what is it?7 Common Mistakes of Email Marketing
- By inTouch Broadcast
- Published 12/5/2008
- Email Marketing Articles
- Unrated
No matter how experienced we are at creating email marketing content, without vigilence to what we're doing, these are some common mistakes experienced by both novice as well as expert email marketers alike.Check it out and select a couple of areas to work on in your next email campaign.
The Email Landscape: Legitimate vs Spam Email
- By inTouch Broadcast
- Published 02/13/2009
- Email Marketing Articles
-
Rating:
This the first on a series of articles about the email landscape so that we can all understand how we get ourselves identified as legitimate email.
Adding an Email Address to your Safe Senders' List
- By inTouch Broadcast
- Published 04/22/2009
- Email Marketing Articles
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Rating:
When you want to be sure that valued email arrives safely & consistently in your Inbox, you'll want to add the sender's email address to your SAFE SENDERS' list. Here are the instructions to add people to your SAFE SENDERS' list for the various email software out there. Also, in many cases, when these email addresses are on your SAFE SENDERS' list, the images will also display automatically.
Recent Articles
Request for Vehicle Quotation
- By Lisa Tsicolas, Independent Vehicle Services
- Published 05/20/2009
- Automotive
- Unrated
Complete the form on this page for a vehicle quotation request.
The Car Guy, eNewsletter
- By Andrew Taylor, The Car Guy
- Published 03/26/2009
- Automotive
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Rating:
I love to talk cars so I like talking about what's happening in the car market as well as the car trials that are happening on the road these days. I'll keep you posted.
What is permission-based email marketing vs spam?
- By inTouch Broadcast
- Published 12/12/2008
- Email Marketing Articles
- Unrated
Of the etiquette standards out in the email world, CAN-SPAM compliance is one of the better understood standards. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. It was made official and passed overwhelmingly in the U.S. congress 5 years ago and thus, creating the first federal law regulating spam.This benchmark will impact any email sent to a good portion of our mailing lists because many of our consumer recipients use Yahoo! mail, Gmail, Hotmail, Live and more which all check for CAN-SPAM compliance. Included in this group are many of the local ISP's who may have hired some of these companies to provide the emails we use today. So, this standard is a good way to ensure delivery of our email.
Using inTouch Broadcast makes it easy to comply and makes email broadcasting safe. Take a look at the checklist in this article. Once implemented, inTouch Broadcast will continue to run these in similiar campaigns without further intervention.
